What is R1cK?
R1cK (Fly with R1cK) is an independent passion project that was born out of a love for ski jumping. Fly with R1cK is neither a company nor a product—Fly with R1cK describes more of an attitude, a conviction, and, since the beginning of 2025, a brand that stands for fairness, equal opportunities, and the future of women's ski jumping. What began as a simple idea is now a support project that empowers female athletes, accompanies them, and opens up opportunities for them that they deserve.
Why R1cK exists – A deeper mission!
Fly with R1cK has a clear goal: to support female athletes who are already achieving great things—without everyone noticing. Many female athletes work hard every day, train in all weathers, live for their dream, and invest everything they have—and yet they often lack the professional conditions enjoyed by their male counterparts (pay, media attention, advertising revenue) to truly reach their potential. Not because they are less talented. Not because they fight less. They lack financial and structural support—which is essential in top-level sport!
Fly with R1cK starts right here:
Fly with R1cK's mission is long-term, sustainable, and driven by genuine conviction.
R1cK - Focus on those who often remain invisible
Fly with R1cK is specifically aimed at female athletes:
These female athletes are the backbone of the sport. They keep the competition alive, the junior teams stable, and international competitions exciting. They deserve the same support as their male counterparts!
Why women's ski jumping? – A look behind the scenes
Women's ski jumping is no less passionate and high-quality, but the sport still faces many challenges:
Fly with R1cK wants to close this gap—step by step. Not theoretically, but practically. Not superficially, but profoundly.
R1cK wants:
A strong sport needs more than just top athletes—it needs breadth, stability, and reliability.
More than just support: Fly with R1cK aims to inspire others to get involved!
R1cK wants to raise awareness and set an example. Everyone can support the stars of tomorrow and contribute something—fans, companies, families, sports enthusiasts, people with heart.
The message:
“By supporting female athletes, we are strengthening the future of women's ski jumping as a whole.”
Fly with R1cK shows that commitment doesn't have to be big, expensive, or spectacular—it just has to be genuine.
Best regards,
Ricardo